As the world is still in awe of Steve Jobs' innovation, here a B-school is exploring the managerial skills that made him the 'best CEO of the decade'.
Institute of Finance and International Management (IFIM) in Electronics City has introduced Steve Jobs as part of their curriculum. The life and works of Jobs will be studied in detail by the management students in semester four as a part of their topic on leadership. The institute had earlier introduced a topic on Indian cricketer M S Dhoni as part of their curriculum.
The students will study the qualities that made him an iconic businessman who transformed the lifestyle of people around the world with human technology interaction. "Everything in business comes down to the product. Breakthrough innovation requires creativity, and creativity requires that we think differently. Steve Jobs constantly tried to explore and innovate to change the world," said Shaji Kurien, assistant professor, IFIM.
"Jobs was more concerned with perfectionism. That must have made him real micro manager. The night before the opening of the first Apple store, Jobs didn't like the look of the tiles so he had them all replaced. Right before the iPod launch, Jobs had all the headphone jacks replaced," the paper said.
The paper says that he had a salesman's enthusiasm for the product and an evangelist's Bible thumping passion. Calling him a brand fanatic, the paper explains: "He has based the leadership culture of Apple on brand fanaticism and radical customer devotion. The unadulterated loyalty often involves brand-centric fan groups. Steve Jobs and Apple not only created a great Apple community, but Steve himself was a great brand fanatic."
When Steve rejoined Apple, one of his first moves was to lop off dozens of Apple products to focus on just four. Steve's customer orientation was different. He has been very effective at putting himself in the consumer's shoes but is not afraid to decide what the consumer actually needs or what is best for them. Understanding his limitations and inviting people to join his team was also his trademark.